Amazon buys Zappos for $880 million.

In my previous teleseminar I used Zappos as an example to explain that values are not limited to money. For Zappos, earning the love and loyalty of customers worth much more than selling shoes!

Read what Seth Godin blogged about Amazon-Zappos deal.

This is another example of an exit strategy: Build your customer base then sell (not products but customers’ loyalty).

More about Zappos:

I’ve met many Muslims who have strong emotional attachment to their businesses. They don’t want partners or fresh ideas. Often, they have no exit strategy in their mind other than Built to Last.

Well, if you have a successful business or satisfied with your business’s stagnant status quo, FINE Alhamdulllah. But, if you are suffering from a failing business or a losing industry, why not consider some fresh ideas?

You can:

• Open for investors
• Change it to a franchise model
• Set it as a cooperative model, where workers and community members get a share
• Sell or partner with another business
• or … ask your customers for fresh ideas!

Anyway, here is a nice case study: Guy Kawasaki posted the process of building Trumors, promoting it, and selling it.

If you don’t know Guy Kawasaki, he is the author of The Art of the Start