I received this question from a Muslim in Canada.
asalaamu alaykum wr wb,
I hope you don’t mind me messaging you like this randomly but I need an answer to a question and right now you’re my best bet. I’m doing a lifecoaching seminar, I hope to do it in 3 different cities starting with my own city first. I’m thinking about advertising on facebook using their pay-per-click method. Good idea? Given that I can’t afford much maybe about $10-15 a day.
wa alaikum assalam wa rahmatu Allahi wa barakatu
I experimented with Facebook ads targeting Muslims in the US, Canada, the UK, and Australia, Canada Muslims weren’t that responsive compared to other countries.
Facebook does give you lots of impressions but not clicks. So, it’s more for putting your brands out there, but not for actual sales.
I’d say per click is a good option (compared to per impression), the good thing is you can adjust the daily budget and ads as you need, so just have fun and experiment.
As for sales, since it is a physical event, you better off contact actual people and organizations in Canada and admins of big groups on Facebook to put ads for you.
The reason people buy online ads, because it’s much cheaper than print ads.
We can offer you a strategy plan to market your event, we also offer result-based consulting (meaning if we don’t meet the result, you get refund).
May Allah help you.
Abul-Buzz (the father of buzz)