HalalBucks

“What an amazing thing when good money lies in the hand of good slave”

Posts Tagged buzz

Lessons Learned From Selling Kalimaat

Jan 17

Posted by admin in Articles

Alhamdulillah, Alhamdulillah, Alhamdulillah!

Thanks Allah for the tremendous success.

Collectively (HalfDate, HalalBucks Club*, and HalalBuzz) we have sold more games than MAJOR online & offline stores combined, mashaAllah tabaraka Allah.

So, what’s the secret and other lessons learned?

As for the secrets, we are going to share them in a marketing class inshaAllah. But to give you three quick ones:

  1. Integrated marketing (offline, online, word of mouth, PR)
  2. HalalBucks co-bazaar participation, where say member A of HalalBucks club sells the products of member B at one bazaar in exchange for member B selling the products of member A in another bazaar. This way you save the money of participating in two bazaars or events.
  3. Cause-related marketing and buzz marketing.

As for lessons learned, here are the top 3 ones:

  1. If you are giving away free samples, focus on the word “sample” not on “free.” That means you need to let people try it, not here you go, “A free copy of the Quran.” Especially, when your sample involves some time and efforts for people to try it.
  2. The total cost of selling may be more than you anticipate: Inventory storing, tracking, shipment & handling, online payment fees, billing & collection, marketing & promotion, and finally your opportunity cost.
  3. To make money, you need to rely on repeated customers, and staying for the long run. Especially when you sell a new product, like Kalimaat.

*HalalBucks Club is an exclusive business coaching and implementation club. You can join by invitation-only.

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“Friendly” Ads

Nov 24

Posted by admin in Articles

Here is a new type of income: Making money from your Twitter followers or Facebook friends.

So how much your friends worth? :P

Well, according to IBM, 948 dollars.

In New York Times’ article, it mentioned that in October 2009, Twitter user John Chow made around $3,000 from ads income, while some celebrities can reach $10,000 by sending a single message.

Of course, as Muslims you have to be careful of ads that may not fit the Halal standard. That’s why we hope Muslims can form their own ads network. One attempt we started is HalalBuzz.com, where you can earn 33% commissions for referring ad buyers to HalalBuzz.

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Ask Abul-Buzz: Advertising on Facebook

Mar 4

Posted by admin in Q&A

I received this question from a Muslim in Canada.

asalaamu alaykum wr wb,

I hope you don’t mind me messaging you like this randomly but I need an answer to a question and right now you’re my best bet. I’m doing a lifecoaching seminar, I hope to do it in 3 different cities starting with my own city first. I’m thinking about advertising on facebook using their pay-per-click method. Good idea? Given that I can’t afford much maybe about $10-15 a day.

wa alaikum assalam wa rahmatu Allahi wa barakatu

I experimented with Facebook ads targeting Muslims in the US, Canada, the UK, and Australia, Canada Muslims weren’t that responsive compared to other countries.

Facebook does give you lots of impressions but not clicks. So, it’s more for putting your brands out there, but not for actual sales.

I’d say per click is a good option (compared to per impression), the good thing is you can adjust the daily budget and ads as you need, so just have fun and experiment.

As for sales, since it is a physical event, you better off contact actual people and organizations in Canada and admins of big groups on Facebook to put ads for you.

The reason people buy online ads, because it’s much cheaper than print ads.

We can offer you a strategy plan to market your event, we also offer result-based consulting (meaning if we don’t meet the result, you get refund).

May Allah help you.

Abul-Buzz (the father of buzz)

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