Posts Tagged buzz

I help therefore I’m

Bismillah

A few months back we started a HalalBucks Pioneer club on Ning.com and we accomplished at least one project :)

Here is the result of the project: Baba Ali sold more Kalimaat games in one month than he did in the whole year for his last game. Special thanks to http://princessolive.com for selling the games in Canada.

So, many members liked the idea of the club. However, this time we are going to modify the format of the club a little bit. The old format was all members focus on one project each month, but it was quite demanding considering everyone is busy with own projects.

So, here is the new format, each member help someone else, why?

The new idea is inspired by the authentic Hadith collected by Imam Muslim,

والله في عون العبد ما كان العبد في عون أخيه
“And Allah is in the assistance of the servant, so long the servant is in the assistance of his brother.”

So, as a member you serve another member (or many other members) at least once a month so you get Allah’s help.

The club will also solve another dilemma, which is how to avoid shameless self promotion :)

It’s awkward to self promote your business with your family and friends, and even when they know about your products, you often end up giving them for free.

With this club, at various social events, you can easily promote your friends’ services to your social circles based on the circumstances. At the same time, you get help from Allah for helping others.

So, want to join the club?

All those who paid for HalalBucks pioneer club will get to join the new club automatically. If you want to join, you need to be approved and pay a monthly fee ($20 USD).

Here are some FAQ:

If I’m serving others, why should I pay $20?
Well, money is the best way to formalize a contract. Otherwise, nobody takes things seriously.

Why should you get the $20, not just giving the money to the one who helped me?
The whole beauty of this club is nobody is looking to get paid back by any human beings. We are helping others so Allah will help us. As for who gets the $20, it’s a maintenance fee. Also, as a concrete value, we will, inshaAllah, promote your business through our network as well, so that’s just an added bonus for you.

Can I try your service?
You can click on the button below and get 3 weeks trial for $3 a week. If you don’t like it at the end, we refund you all your payment. So you basically get 3 weeks trial.

What if there are haram products/services that I don’t want to promote?
We take who qualifies to join the club very seriously. They have to be halal, and also the rest of the members have the veto right to object to a new member.

How can I join?
You click on the subscribe button. You don’t necessarily need a Paypal account, you can use your bank card to pay as well.





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Reviving the 1/3 business model

*This is a way to help both business and generate Sadaqah, inshaAllah.*


As we mentioned earlier about our HalalBuzz promotional service, we would like to explain here more about the 1/3 business model that we want to experiment with, inshaAllah.

The 1/3 model is mentioned in a hadtih where a man heard a voice from the cloud saying irrigate the garden of so and so; he then followed the cloud and saw a man in the garden and asked him what he did to earn this reward (dedicated rain from Allah). He said, whenever I have harvest, I keep a third for my family to eat, I donate a third, and I put back a third back to the garden. So, HalalBuzz wants to experiment donating 1/3 of our revenues, keeping 1/3 for the company, and giving 1/3 for those who spread the buzz.

Some people told us that it’s too much to give away 1/3, but still we want to try it and hope it works, inshaAllah.

So, we want to do this idea with the current buzz campaign (click to see).

Here is how it works:

  • This campaign revenue is $117. On top of that, we will give $1 for reach tweet and $1 for reach facebook link, according to the counters on the halalbuzz site. (Up to $1000, inshaAllah).
  • We will donate the 1/3 to one of the non-profit projects of our members.
  • To help, you can blog, send this link (http://halalbuzz.com/buzz/archives/142) to your friends, or post it on your facebook
  • To decide which non-profit project, you vote by leaving a comment. For example, “I just [sent/blogged about this and put the link] and I vote the 1/3 sadaqah to go to such and such school or project.”
  • The non-profit that gets most votes, will get the 1/3 of this buzz.

So, what do you think about this idea?

For our HalalBucks readers who want to learn how to start a business, other than the idea and a website, we are putting $1000 as a seed for this campaign. Of course, we have also invested in building a mailing list over the years.

Alhamdulillah, right now HalalBuzz has several projects waiting in line. We haven’t decided to take on all these clients, because our goal inshaAllah to make sure that our clients are fully satisfied and have their goals achieved.

Here is a partial list:
1- http://knowinterest.com Alhamdulillah, they covered their investment within the first day of sending out a mass email.
2- Ad-Duha home school Islamic children courses, who has an interesting story for this HalalBuzz campaign. One of their customer loved their product so much that she paid us to promote them, subhanaAllah.
3- Test preparation service for students 13-17 age
4- Muslim social networking site
5- Women clothing, click only if you are a sister :)

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Lessons Learned From Selling Kalimaat

Alhamdulillah, Alhamdulillah, Alhamdulillah!

Thanks Allah for the tremendous success.

Collectively (HalfDate, HalalBucks Club*, and HalalBuzz) we have sold more games than MAJOR online & offline stores combined, mashaAllah tabaraka Allah.

So, what’s the secret and other lessons learned?

As for the secrets, we are going to share them in a marketing class inshaAllah. But to give you three quick ones:

  1. Integrated marketing (offline, online, word of mouth, PR)
  2. HalalBucks co-bazaar participation, where say member A of HalalBucks club sells the products of member B at one bazaar in exchange for member B selling the products of member A in another bazaar. This way you save the money of participating in two bazaars or events.
  3. Cause-related marketing and buzz marketing.

As for lessons learned, here are the top 3 ones:

  1. If you are giving away free samples, focus on the word “sample” not on “free.” That means you need to let people try it, not here you go, “A free copy of the Quran.” Especially, when your sample involves some time and efforts for people to try it.
  2. The total cost of selling may be more than you anticipate: Inventory storing, tracking, shipment & handling, online payment fees, billing & collection, marketing & promotion, and finally your opportunity cost.
  3. To make money, you need to rely on repeated customers, and staying for the long run. Especially when you sell a new product, like Kalimaat.

*HalalBucks Club is an exclusive business coaching and implementation club. You can join by invitation-only.

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“Friendly” Ads

Here is a new type of income: Making money from your Twitter followers or Facebook friends.

So how much your friends worth? :P

Well, according to IBM, 948 dollars.

In New York Times’ article, it mentioned that in October 2009, Twitter user John Chow made around $3,000 from ads income, while some celebrities can reach $10,000 by sending a single message.

Of course, as Muslims you have to be careful of ads that may not fit the Halal standard. That’s why we hope Muslims can form their own ads network. One attempt we started is HalalBuzz.com, where you can earn 33% commissions for referring ad buyers to HalalBuzz.

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Ask Abul-Buzz: Advertising on Facebook

I received this question from a Muslim in Canada.

asalaamu alaykum wr wb,

I hope you don’t mind me messaging you like this randomly but I need an answer to a question and right now you’re my best bet. I’m doing a lifecoaching seminar, I hope to do it in 3 different cities starting with my own city first. I’m thinking about advertising on facebook using their pay-per-click method. Good idea? Given that I can’t afford much maybe about $10-15 a day.

wa alaikum assalam wa rahmatu Allahi wa barakatu

I experimented with Facebook ads targeting Muslims in the US, Canada, the UK, and Australia, Canada Muslims weren’t that responsive compared to other countries.

Facebook does give you lots of impressions but not clicks. So, it’s more for putting your brands out there, but not for actual sales.

I’d say per click is a good option (compared to per impression), the good thing is you can adjust the daily budget and ads as you need, so just have fun and experiment.

As for sales, since it is a physical event, you better off contact actual people and organizations in Canada and admins of big groups on Facebook to put ads for you.

The reason people buy online ads, because it’s much cheaper than print ads.

We can offer you a strategy plan to market your event, we also offer result-based consulting (meaning if we don’t meet the result, you get refund).

May Allah help you.

Abul-Buzz (the father of buzz)

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