Amazon buys Zappos for $880 million.
In my previous teleseminar I used Zappos as an example to explain that values are not limited to money. For Zappos, earning the love and loyalty of customers worth much more than selling shoes!
Read what Seth Godin blogged about Amazon-Zappos deal.
This is another example of an exit strategy: Build your customer base then sell (not products but customers’ loyalty).
More about Zappos:
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