HalalBucks

“Big trees attracts wind.” This phrase means when you are big enough you attract attention. The good news is the Muslim population in France is big enough to attract non-Muslim fast food chains to sell Halal meat and remove pork from their menu; the not so good news is the controversy over such business moves.

Halal meat, or meat slaughtered in line with Muslim tradition, is at the centre of a political controversy.

Quick – a fast-food French restaurant chain – is testing out a new niche market, withdrawing all pork products from the menu and serving only halal meat in some of its branches.

Experts say that with more than 5 million French Muslims who are potential customers, Quick is targeting a booming market: the $7.5bn halal business.

But the mayor of Roubaix, a French town near the northern city of Lille, has launched a law suit against the food chain, arguing that it constituted “discrimination” against non-Muslims.

And Marine Le Pen, the vice-president of the far-right National Front party, has warned of “Islamisation”.

Al Jazeera’s Estelle Youssouffa reports from Paris.

Source: Al Jazeera

Tags: france muslims, halal economy, halal meat, islam, kosher, paris, peta, quick burger